Social Media ROI Not Well Understood

2 in 5 companies do not have a return-on-investment (ROI) figure for any of the money they spend on social media marketing, according to [download page] a November 2011 report from Econsultancy in partnership with LBi and bigmouthmedia. Data from the “State of Social 2011 Report” indicates that a further 26% say they can only attribute an ROI figure to a tiny amount of the money they spend on social media. Just 1 in 5 say they have an ROI figure for at least half of their social media marketing investments, representing a 23% decrease from 26% of respondents in 2010. (more…)