Most Have Used Tablet as Purchasing Device

63% of tablet owners have made a purchase using their device, compared to just 31% of smartphone owners, according to a study released in November 2011 by Jumptap in partnership with comScore. Data from Wave Two of “Understanding Mobile Audience” indicates that although purchasing is most widespread among PC owners (83%), younger tablet device users are closing the gap. Indeed, 79% of tablet owners aged 18-34 report having made a purchase using their device, compared to 89% of PC users and 51% of smartphone users of that age. (more…)