More UK than US Consumers Wake Up to Email

73% of UK consumers say they check email first thing in the morning, compared to 58% of US consumers, according to a November 2011 report from ExactTarget. Data from “The Digital Kingdom” indicates that this is more than 5 times the proportion of UK consumers that check Facebook first (14%), with news sites (5%), entertainment sites (2%), and search engines (2%) also far behind. Younger UK consumers, however, are more likely than the general population to choose Facebook as their first online destination of the day, with double the proportion of those aged 15-17 choosing the social network (53%) over email (27%). (more…)