Google has aired 5 of the top 10 most effective website TV ads this year to date, according to November 2011 Ace Metrix analysis. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by portraying a little girl’s life through the eyes of her father using a Gmail diary, achieved an Ace Score of 661, 22% higher than the category norm (544). According to Ace Metrix, Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. (more…)
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Google Tops Among Website TV Ads
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