Retailers Prepare for E-Holidays

Compared to 2010, retailers are dedicating significantly more budget to paid search leading up to Black Friday 2011, according to November 2011 analysis from Performics. According to Performics insight, compared to the same week last year (10/30 – 11/5) the aggregate group of its retailer clients spent 88% more on paid search, with paid search clicks up 43%. This was not a standalone result: previous weeks in October saw an increase of between 46-73% for paid search and 31-47% for paid search clicks as compared to the same week the previous year. Not surprisingly, this increased competition for market share has led to higher cost-per-clicks, with the highest increase (32%) compared to the same week in 2010 being reported for the week of 10/30-11/5. (more…)