CMOs Predict Slim Rise in Holiday Same Store Sales

Retail CMOs forecast a modest 2.1% increase in their same store sales (referring to revenues of retail stores open for a year or more) for the holiday season compared to 2010, according to a BDO USA survey released in November 2011. Data from the “BDO Retail Compass Survey of CMOs” indicates that 54% of retail CMOs project flat same store sales for the holidays, while 37% expect comparable store sales to rise, down 23% from the 48% of CMOs who predicted an increase in 2010. (more…)