Mobile Revenue Opportunities Apparent to Print Publishers

Although many print publications are struggling with subscription and advertising revenues as a result of consumers’ easy access to digital news, a majority (57%) of US publishers expect to see increases in mobile advertising revenue in the next two years, according to [download page] a study released in November 2011 by the Audit Bureau of Circulations (ABC). Data from “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings” indicates that about half of US publishers also expect mobile to increase subscription revenue in the next 24 months. (more…)