Consumer Brand Videos Not Capturing Mobile Viewers’ Attention

Online videos produced by consumer brands to promote their brand, products, or services appear to be least engaging to mobile viewers relative to other devices, according to [download page] an Ooyala report released in November 2011. Data from the “VideoMind Video Index Report,” which measured a cross-section of Ooyala’s customer and partner database, indicates that although the consumer brands vertical reflects some of the highest viewer engagement numbers of the industry segments studied, relative to other devices, viewer engagement is lowest on mobile devices, which is unique to the consumer brands vertical. (more…)