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SMS Marketing Largely Ignored
SMS marketing tactics are far less likely to be used by marketers than other mobile capabilities such as mobile commerce sites and mobile applications, according to [pdf] a November 2011 report from...
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Black Friday Weekend Shoppers Expected to Grow Y-O-Y
One-third of US consumers say they will “definitely” be shopping this Black Friday, up 23% from 27.1% of consumers in 2010, according to a November survey from the National Retail Federation (NRF)...
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Facebook Post Comments More Valuable Than Likes
A comment on a Facebook post containing a link results in almost 5 times the amount of clicks of that link than a like of a comparable post, according to November analysis from EdgeRank Checker. Data...
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Consumers Eye Prizes Online
About 26.5 million US consumers visited lotto and sweepstakes sites in October 2011, representing 23.5% month-over-month growth from roughly 21.4 million US consumers in September, making the...
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Streaming Time Outgrowing Audience Size
The amount of time spent streaming videos online has more than doubled since 2008, though its 9% year-over-year growth from 2010 to 2011 is more subdued than the previous 2 years, according to November...
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Retailers See BI Value But Lack Strategy
Almost all retailers believe that Business Intelligence (BI) is either very relevant (62%) or somewhat relevant (32%) for obtaining key performance data to control internal processes and compare actual...
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Use of Advocates in Branded Online Communities Seen Low
Just 20% of brands use advocates in their online communities, according to [download page] a ComBlu study released in November. Data from the “State of Online Communities” indicates this to be...
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US Customers Losing Satisfaction With Apparel Brands
After 2 years of improvement, customer satisfaction with apparel companies has fallen in 2011, according to the American Customer Satisfaction Index (ACSI). The index for apparel companies in November...
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Digital-Only Mag Readers Skew Young and Affluent
A profile of adults who read magazines only on digital platforms shows they are more likely to be well-educated, affluent young men, according to data released in November by GfK MRI. Data from GfK’s...
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Small Biz Finding Less Barriers to Social Media
In just 6 months, barriers to social media adoption have dramatically decreased for small businesses, according to a November report from Constant Contact. Data from the “Fall 2011 Attitudes and...
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Locally-Sold Targeted Banner Ads Forecast to Double
Locally-sold targeted banner advertising is forecast to double next year, from $1.5 billion to $3.1 billion, according to [download page] a November report from Borrell Associates. Data from “Budgeting...
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Touchscreen Device Impressions Leap 44% Y-O-Y
69% of all mobile devices on the Millennial Media mobile network were touchscreen interface in October 2011, representing 6% month-on-month growth and 44% year-on-year growth, according to [download...
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Execs See Increased Marketing Effectiveness from Social Tech Use
69% of global executives who say their companies have benefited from the adoption of social technologies (such as social networking, blogs, video sharing, or microblogging) say that their� technology...
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Tablets Sit Atop Consumer Wish Lists
The Apple iPad is the most desired consumer electronic among kids aged 6-12, according to a November survey from Nielsen. Data from the survey indicates that 44% of this young demographic expresses an...
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Cyber Monday Deals | Mobile Shoppers | Buyer Traits | Buzz
4 in 5 consumers who will be shopping on Cyber Monday say they will do so to take advantage of sales prices, while 3 in 5 will look to take advantage of special deals on shipping, according to...
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Mobile Paid Search Share Expected to Jump
Mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, according to November analysis from Performics, which revised its projections up 8% points from a month ago due...
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Traditional Media Dominates CMO Holiday Ad Spend
3 in 4 CMOs say they spend most of their holiday budgets on print advertising (44%), broadcast (27%), or outdoor advertising, including billboards (5%), according to a November 2011 BDO USA survey....
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Share of Emails Opened on Mobiles Jumps in H1 ’11
The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011, representing 51% growth from 13.36% in Q4 2010, according to a report released in November 2011 by...
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1 in 3 Marketers Say Online Metrics Don’t Quantify Financial Impact
31% of global marketers say existing digital metrics do not adequately quantify the financial impact of the online tools or channels they measure on their business, according to a survey released in...
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Top Web Domains Increase Share of Attention
The top 10 web domains by percentage of total time spent online accounted for 36% of total consumer attention in September 2011, according to December analysis from Compete. Data from the analysis...
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