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Consumers Prefer Direct Mail to Email
Almost 3 in 5 American consumers report that they enjoy getting postal mail from brands about new products, compared to just 43% who say they enjoy getting emails from brands on new products, according...
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US Online Ad Spend to Grow 23.3% in 2012
US online spend is forecast to grow 23.3% this year, according to a February 2012 forecast from eMarketer. The fastest-growing categories will be video (54.7%), sponsorships (27%), and search (27%),...
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Video Ads Gaining Acceptance
Video ad views have grown at a faster rate than video views (128% vs. 97%) from Q3 2010 to Q3 2011, according to [download page] a FreeWheel report released in December 2011. Data from the “FreeWheel...
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3 in 10 Americans Say Social Media Ads Useless
31% of Americans say they find advertising on social media sites to be either not very or not at all useful, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011...
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Blogs Rising As Content Marketing Tactic
65% of B2B marketers use blogs for content marketing purposes, trailing articles (79%) and social media (74%) as the most widely used tactic, but representing a 27% increase from 51% of respondents in...
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TV’s Share of Global Ad Spend to Stall
TV’s share of the global ad market has risen steadily from 37% in 2005 to 39.9% in 2010, yet muted growth is expected for 2011 and 2012, according to [pdf] a December 2011 forecast from Zenith...
View ArticleTop 10 Automotive-Classifieds Websites – November 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – November 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Auto Manufacturer Websites – November 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – November 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Same-Store Sales Up in November
Same store sales for the 23 retail chains tracked by RetailSails rose 3% in November 2011, marking the 27th straight monthly gain after 12 consecutive months of declines, but the smallest increase...
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Social Media Has Low Impact on TV Viewing Decisions
Just 5% of social media users aged 13-54 say that social media is very important to them in deciding whether to watch a new TV program, although an additional 24% say that is it somewhat important,...
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