Social Media Has Low Impact on TV Viewing Decisions

Just 5% of social media users aged 13-54 say that social media is very important to them in deciding whether to watch a new TV program, although an additional 24% say that is it somewhat important, according to a report released in December 2011 by Knowledge Networks. Data from “Social Media and Program Choice” indicates that Gen Y adults are the most likely to be influenced by social media, as more than one-third report the channel to be either somewhat (30%) or very (5%) important in their TV viewing decisions. (more…)