Consumers Prefer Direct Mail to Email

Almost 3 in 5 American consumers report that they enjoy getting postal mail from brands about new products, compared to just 43% who say they enjoy getting emails from brands on new products, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011 Channel Preference Study” indicates that a similar gap exists for Canadian consumers: 66% enjoy being notified about new products via postal mail, compared to 55% who report that enjoyment from receiving marketing emails about new products. (more…)