Top Web Domains Increase Share of Attention

The top 10 web domains by percentage of total time spent online accounted for 36% of total consumer attention in September 2011, according to December analysis from Compete. Data from the analysis indicates that this represents a small increase from 35% share of attention in September 2006, but a significant 20% rise from 30% share in September 2001. According to Compete insight, these results disprove the “long-tail theory” that describes the democratization of media and business through the internet by removing some of the institutionalized hegemonic powers of the largest mainstream outlets. (more…)