Digital-Only Mag Readers Skew Young and Affluent

A profile of adults who read magazines only on digital platforms shows they are more likely to be well-educated, affluent young men, according to data released in November by GfK MRI. Data from GfK’s “Survey of the American Consumer” indicates Millennials make up 54% of all digital-only magazine readers, with an index score of 178, meaning they are 78% more likely than the general population to be digital-only magazine readers. By contrast, Boomers make up just one-fifth of the digital-only magazine reading population, far behind the American average with an index score of 61. Americans with at least a Bachelor’s degree make up 42% of the digital-only reader population, with an index score of 151, while households with annual income of over $100k per year make up 36% of the digital-only audience, with an index score of 143. Meanwhile, men (63%) are almost twice as likely as women (37%) to read magazines only on digital platforms. (more…)