Execs See Increased Marketing Effectiveness from Social Tech Use

69% of global executives who say their companies have benefited from the adoption of social technologies (such as social networking, blogs, video sharing, or microblogging) say that their� technology adoption has increased the effectiveness of their marketing, according to [registration page] a November 2011 report from McKinsey. Data from “How Social Technologies are Extending the Organization” indicates this to represent 9.5% growth from 63% of respondents in 2010, and 28% growth from 54% in 2009. Other benefits reported include increasing customer satisfaction, cited by 47% of executives, down slightly from half in 2010, and reduced marketing costs, cited by 43%, also down slightly from 45% in 2010. (more…)