Social Media Marketing Increasingly Mainstream

Almost 2 in 3 companies describe the extent of their social media activity as either heavy (21%) or average (43%), representing a 21% increase from 2010, according to [download page] a November 2011 report from Econsultancy in partnership with LBi and bigmouthmedia. Data from the “State of Social 2011 Report” indicates that concurrent with this increase is a drop in the proportion of companies that say they have only experimented with social media, (down 23% from 40% in 2010 to 31% this year), indicating that more marketers are moving beyond experimentation with the channel and giving it a mainstream role within their organization. (more…)