Local TV Advertisers to Increase Digital Budgets

3 in 5 local TV advertisers say they expect their digital advertising spend to grow this year from 2010, according to [download page] a TVB survey conducted by Borrell Associates and released in November 2011. Data from the “First-Half 2011 SMB Advertisers Survey” indicates that this is double the proportion who said they expect their TV advertising to grow, and roughly triple those who expect an increase in radio and direct mail spending. Local newspapers and directories such as the Yellow Pages were targeted by most for cuts, with 32% of local TV advertisers expecting to shrink their spending this year in those categories. (more…)