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The average conversion rate (the ratio of plays to displays) for videos on Android mobile devices (45%) was more than double that of iPhones (22%) in Q3 2011, according to [download page] an Ooyala report released in November 2011. Data from the “VideoMind Video Index Report,” which measured a cross-section of Ooyala’s customer and partner database, indicates that the average conversion rate for videos on Android tablets (47%) was also significantly higher than the comparable figure for iPads (13%). Together, iOS and Android devices account for more than 90% of the video hours played on tablets and mobile devices across Ooyala’s database. (more…)
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Android Beats iOS in Video Conversion Rate
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