Desktops Lag in Online Video Viewer Engagement

For each desktop viewer who completed watching an online video in Q3, more than 2 viewers did the same while watching on a tablet, according to [download page] an Ooyala report released in November 2011. Data from the “VideoMind Video Index Report,” which measured a cross-section of Ooyala’s customer and partner database, indicates that across all plays, the video completion rate was highest for tablets, with mobile devices slightly ahead of connected TV devices and game consoles. Desktop viewers were relatively less engaged than all other device types. (more…)