Weekly Emails Most Preferred by Consumers

39% of consumers would like to receive emails weekly from retailers with whom they have opted in, according to [download page] a November 2011 white paper from MarketLive and the e-tailing group. Data from the “2011 Merchant Guide to Maximizing Sales” indicates that this is more than double the proportion indicating the second-most preferred option, twice a month, and triple that of the third-most preferred choice, 2-6 times a week. In fact, more consumers would prefer to receive emails on a monthly basis (13%) than on a daily basis (8%). Retailers ought to pay heed to these preferences: according to a February 2011 report from Exact Target and coTweet, the most common complaint given by consumers as a reason they unsubscribed from a company’s permission-based emails was that they came too frequently (54%). (more…)