Free Shipping Most Important Site Promotion

73% of consumers rate unconditional free shipping as a top 2 very important or critical feature when making a purchase from a website, according to [download page] an October 2011 study from the e-tailing group. Data from “The Connected Consumer” indicates that free returns are also a top 2 important feature to 70% of consumers, followed by sales and specials sections (62%), availability of coupons or rebates (56%), and discounts on products or categories (54%). (more…)