Tablet Adoption, Shopping Habits Vary Among Ethnicities, Genders

14.4% of Asian Americans have used a tablet at least one a month this year, according to December 2011 figures from eMarketer. Data from the estimate indicates this to be the highest penetration among ethnic groups, ahead of Hispanics (12.6%), African Americans (10.5%), and whites (10.1%). Penetration rates appear to have soared from last year, with all ethnic groups at least doubling their rate of ownership: overall adoption has risen from 4.2% in 2010 to an estimated 10.8% this year. (more…)