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Last-Minute Online Holiday Shoppers Eye Deals

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pricegrabber-reasons-of-last-minute-holiday-shoppers-dec11.gif41% of online shopping consumers plan to shop between December 21 and 24 for holiday gifts, with the leading reasons among those consumers for their delay being an inability to finish their shopping earlier and a belief that the best discounts can be found during that time period (both at 43%), according to a survey released in December 2011 by PriceGrabber. Data from the survey indicates that 26% of last-minute shoppers admit to procrastinating, 22% believe it is fun to shop last-minute, and 10% are waiting for a year-end work bonus to begin shopping. (more…)


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