Consumers Want Short SocNet Updates, Emails from Brands

Short updates from Facebook and Twitter (32%) and emails (27%) rank as the leading ways in which consumers most prefer to get updates from their favorite brands, according to a survey released in December 2011 by AYTM Market Research. 22% prefer receiving updates from traditional offline ads such as TV commercials and billboards, and 8% from mailed flyers. However, a greater proportion indicate that mailed flyers are their least preferred update method (15%), trailing only audio/podcasts (25%) and traditional offline ads (23%) among the least-favored methods.
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