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Consumers Want Better Product Info, Search From Online Retailers
The leading improvements US and Canadian consumers want from online shopping sites are more detailed and visual product information (37%), better search (29%), and easier access to a customer service...
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Yahoo, Hulu Buck Trend, Gain Video Viewers
Yahoo and Hulu reported the only month-over-month unique viewer performance gains among the top 10 US online video properties in November 2011, according to comScore VideoMetrix data. Yahoo reported...
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1 in 3 Consumers Would Never Purchase Products Via Facebook
34% of American and Canadian consumers say they would never purchase products via a retailer’s Facebook page, compared to 19% who said they would (9%) or already have (10%) done so, according to [pdf]...
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Interactive In-Stream Video Ads Growing
Interactive in-stream video ads accounted for 61% of video ads served on the AdoTube Network in Q3 2011, representing a 13% rise from 54% in Q2, according to the “AdoTube Format Index Q3 2011.” Data...
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Holiday Shoppers Procrastinating, Using Coupons
21% of shoppers had completed 10% or less of their holiday shopping as of December 4, compared to 16% at the same time last year, according to a December 2011 survey from Compete. Data from the survey...
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WiFi Dominates Mobile Carrier Mix, Up 11% M-O-M
All WiFi carriers combined took a 39% share of impressions on the Millennial Media mobile network, according to [download page] the November 2011 Millennial Media Mobile Mix. This represents 11% growth...
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Americans Increasingly Join Loyalty Programs, But Remain Cynical
74% of US consumers now participate in rewards programs, representing a 9% increase from 68% in 2009 and a 30% increase from 57% in 2007, according to [download page] a December 2011 report from...
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CTR Top Video Ad Success Metric
Click-through rate is the top method of measuring video ad success, cited by 39% of video advertisers in the US and Canada, ahead of actual product sales (38%) and visits to the brand website (35%),...
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Smartphone Users Increasingly Engaged in Rich Media Activities
The number of smartphone users engaged in rich media activities has increased substantially in the past year, according to [download page] a December 2011 report from Nielsen. 26 million smartphone...
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Consumers Want Short SocNet Updates, Emails from Brands
Short updates from Facebook and Twitter (32%) and emails (27%) rank as the leading ways in which consumers most prefer to get updates from their favorite brands, according to a survey released in...
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Internet Top Local Biz Research Channel
47% of adults who get news and information about local businesses other than restaurants and bars say they rely on the internet to do so, ahead of print newspapers (29%), word of mouth (22%), local TV...
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Inefficiencies Cost In-Store Retailers
One-third of respondents to a Motorola Solutions survey released in December 2011 say that their store visits ended with an average of $125 unspent due to missed opportunities to purchase, driven by...
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SocNets Rule the Web, Worldwide
Social networking ranked as the most popular online content category in worldwide engagement in October 2011, accounting for almost 1 in every 5 minutes spent online, up from just 6% of time spent...
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Emotional Connections Key to 2011’s Best-Liked TV Ads
The best-liked new TV ads of 2011 reflected the value of traditional ad elements such as strong creative, simple and engaging messaging, and a solid emotional connection, according to December 2011...
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Personalized Email Campaigns Seen Important, But Not Widespread
Almost all US and European online marketing professionals believe it is very important (68.4%) or important (28.1%) to send targeted and personalized email marketing campaigns, although only 1 in 5...
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Half of Frequent Cart Abandoners Will Purchase When Remarketed
48% of “serial abandoners,” defined as online shoppers who abandoned a purchase more than once in the previous 28 days, will buy when remarketed, making this group 2.6 times more likely to buy than...
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Sharing Trends | Twitter | Mobile Shopping | App Launch | Hiring
Google Chrome passed Firefox in November 2011 to become the second-ranked browser by volume of shares, according to a December 2011 infographic from AddThis. While sharing via Google Chrome increased...
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Committed Tablet Buyers Prefer iPads
Almost 3 in 5 “tablet-committed buyers,” defined as consumers committed to buying a tablet but undecided on a brand, end up buying an iPad, according to a Maritz Research survey released in December...
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“Facebook” Top-Searched Term for 2011
“Facebook” was the top-searched term in the US in 2011, accounting for 3.1% of all searches, representing a 46% increase from 2010, when it was also the top-searched term, according to an analysis of...
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Banks Using Social Media to Track, Engage Anxious Customers
47% of bank marketers responding to a survey from the CMO Council say they are using social media network pages and postings to deliver branded marketing content to their key customer, prospect, and...
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