Almost all US and European online marketing professionals believe it is very important (68.4%) or important (28.1%) to send targeted and personalized email marketing campaigns, although only 1 in 5 actively personalize their email marketing content across all campaigns, according to a survey released in December 2011 by Emailvision. In fact, the proportion personalizing content across all platforms is almost matched by the percentage not personalizing any of their email marketing (18.5%).
The majority (58.3%) of respondents do engage in some personalization, but still implement one-size-fits-all campaigns.
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