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Inefficiencies Cost In-Store Retailers

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motorola-lost-sales.jpgOne-third of respondents to a Motorola Solutions survey released in December 2011 say that their store visits ended with an average of $125 unspent due to missed opportunities to purchase, driven by factors such as inefficient payment approaches, deal-habituated behavior, out-of-stocks, and limited store associates assistance. Of those lost opportunities, almost three-quarters did not complete their purchases with the original retailer, although 68% said their lost sales could have been prevented if a retail associate was able to order the item and have it delivered to their home. (more…)


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