Community Newspapers Seen Valuable for Shopping, Ad Info

69% of residents in areas served by a local newspaper with circulation of under 15,000 say that their local paper provides valuable local shopping and advertising information, while 81% rely on the paper for local news and information, according to a survey released in December 2011 conducted by the National Newspaper Association (NNA) and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism. 86% of respondents say their local newspaper is informative, and 3 in 4 look forward to reading it.
(more…)