Brick-and-mortar shopping conversion remained relatively stable for the week ending December 26, with 67.9% of shoppers engaged in the shopping experience and making a purchase, representing a slight decrease from 68.1% the previous week, but a marginal increase over the week ending December 12 (67.3%) and the week ending December 5 (66.9%), according to figures from the NPD Group. (more…)
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In-Store Shopping Conversion Rates Stable Through Christmas
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