1 in 3 US Mobile Owners Access SocNets on Device

32.3% of the US mobile population age 13 and older reported accessing social networking sites on their phone at least once in the past month, according to [download page] a December 2011 study from comScore. The use of social networking among the smartphone population is even more pronounced: 64% of US smartphone users reported accessing social networking sites once in the previous month, and 38.8% reported doing so almost every day. US smartphone owners are also slightly more likely to use applications than mobile browsers to access social networking sites (40% vs. 37%). (more…)