Mobile App Downloading Surpasses Browser Use

During the three-month average ending November 2011, 44.9% of US mobile subscribers used downloaded applications on their mobile device, up about 8% from 41.6% during the three-month average ending August 2011, according to comScore Mobile Metrix data. For the period, downloaded applications overtook browsers, which were used by 44.4% of subscribers (up 5% from 42.1%). Texting remained the most common activity, used by 72.6% of US mobile subscribers, up 3% from 70.5%.
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