Email CTR Boosted 115% by Social Sharing Buttons

Emails that include social sharing buttons have a click-through rate 115% higher than those do not (5.6% vs. 2.6%), according to analysis released in January 2012 by GetReponse, which examined more than 2 billion emails sent by its clients. The CTR for emails that included a LinkedIn sharing button was highest, at 9.6%, representing more than 400% growth from the previous year, while CTR for emails containing a Facebook (5.4%) or Twitter (5%) sharing button also performed well above those without any social sharing buttons. (more…)