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SMS Most Popular for Mobile Offers
One-third of American consumers prefer to receive offers on their mobile device via text message, ahead of mobile web, including email (21%), mobile application (11%), and voicemail (8%), according to...
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Agency Specialization Seen Key to Clients
Three-quarters of marketers rank specific sector experience between a 7 and 10 on a 10-point scale of importance (with 10 being the most important) when looking for a new agency, according to [download...
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Mobile Commerce Grows 64% M-O-M as Postclick Campaign Action
Mobile commerce accounted for 18% of the postclick campaign action mix on the Millennial Media network in November 2011, representing a 22% month-over-month increase, according to [sign-in page] the...
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7 in 10 US Consumers Prefer Personalized Offers
72% of US consumers prefer to receive promotional offers that reflect their likes and dislikes, a proportion that rises to 75% among UK consumers, according to [download page] a survey released in...
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In-Store Search Proves Costly for Retailers
Smartphone and tablet users who use their devices to compare prices while shopping in a store are 33% more likely to purchase from another retailer than from the same retailer (40.6% vs. 30.6%),...
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Women Prove Frugal Holiday Shoppers
70% of women say they tried to only buy sale items this past holiday shopping season, compared to 57% of men, according to a study released in January 2012 by the NPD Group. Women were also 21% more...
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Games Dominate Mobile Apps, Set for Revenue Growth
Games (49%) and social networking (30%) capture the largest proportion of consumer’s time spent with mobile applications, according to January 2012 analysis from Flurry, which notes that it does not...
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Email CTR Boosted 115% by Social Sharing Buttons
Emails that include social sharing buttons have a click-through rate 115% higher than those do not (5.6% vs. 2.6%), according to analysis released in January 2012 by GetReponse, which examined more...
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Q4 ’11 Mobile Search Ad Spend Up 269% Y-O-Y
Mobile search advertising spend grew 269% year-over-year in Q4 2011, accounting for 14.2% of retailers’ total paid search budgets during the quarter, with impressions also up 317%, according to...
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Mobile Games | Screen Size | 2D Barcodes | Music Sales
66% of men aged over 30 spend more than 1 hour a day playing games on their mobile phone, compared to 50% of men aged 12-29, according to a January 2012 MocoSpace survey that polled 15,000 of its...
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Female CE Shoppers Turn to Blogs Over SocNets for Advice
Women more often turn to advice from blogs than use information or status updates on a social network to help with a consumer electronics (CE) purchase, according to a survey released in January by...
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Digital Brand Advertising Spend to Outpace Direct Response
64% of brand marketers plan to increase their online brand advertising spending this year, compared to 49% who plan to increase their direct response budgets, according to [download page] a survey...
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Most Companies Not Fully Leveraging Customer Data
Only 39% of C-suite executives in the US and Western Europe say their company is making the most out of data generated by prospects or customers, and less than half say their firm communicates with...
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Mobile Shopping Satisfaction Positively Impacts Other Channels
Satisfied mobile customers report being 40% more likely than dissatisfied mobile customers to consider the same company when purchasing from other channels such as a traditional website or store (88%...
View ArticleTop 10 TV Engagement, Week of Dec. 26-Jan. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 26-Jan. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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’11 Holiday Season Paid Search Revenue, Returns Up
Total global revenue driven by paid search rose 36% year-over-year during the 2011 holiday season (November 6 to December 25), while transactions rose 56%, according to a Kenshoo report released in...
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Email Voted Best for Personalized Product Recommendations
68.3% of US online holiday shoppers say that the personal product recommendations they received during the 2011 holiday season via email were either very relevant (32.2%) or relevant (36.1%) to them,...
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Facebook Ad CTR Rose 18% During ’11
Click through rates (CTR) on Facebook ads increased by 18% from Q1 to Q4 2011 among the 5 major markets (Canada, France, Germany, UK, and the US) measured by TBG Digital, according to the company’s Q4...
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Coupons Influence Majority of Consumers’ CPG Brand Decisions
Coupons from home heavily influenced brand choice for 55% of consumers in Q4 2011, unchanged from the previous quarter, but representing a 15% rise from 48% in Q1, according to a survey released in...
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