Satisfied mobile customers report being 40% more likely than dissatisfied mobile customers to consider the same company when purchasing from other channels such as a traditional website or store (88% vs. 63%), according to [download page] January 2012 analysis from ForeSee.
Satisfied mobile customers, those with scores of 80 or higher on ForeSee’s E-Retail Satisfaction Index, are also 54% more likely than their dissatisfied counterparts (with scores of 69 or lower) to consider the company the next time they are making a similar purchase (91% vs. 59%), and twice as likely to purchase from the company’s mobile site in the future (84% vs. 42%).
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