Digital Brand Advertising Spend to Outpace Direct Response

64% of brand marketers plan to increase their online brand advertising spending this year, compared to 49% who plan to increase their direct response budgets, according to [download page] a survey released in January 2012 by Digiday, sponsored by Vizu. In fact, 44% of brand respondents project their interactive brand ad spending to increase by more than 10%, and 22% put their planned increase at more than 20%. By contrast, just 20% plan a direct response advertising budget increase of more than 10%, and only 13% of more than 20%. (more…)