Loyal Users Generate More In-App Purchases

44% of mobile application users who made an in-app purchase did not make it until they had interacted with the app at least 10 times, while one-third made their first purchase some time between their second and ninth session, according to a study released in January 2012 by Localytics. Just 22% of users in the study who made an in-app purchase did so during their first session. On average, a user who made an in-app purchase was found to do so 12 days after first launching the app. (more…)