Marketers Lack Standard Social Media ROI Metric

Marketers currently have no standard measurement of social media success, although all of those that do not define return-on-investment (ROI) in the classical way still believe that social media benefits their business, according to survey results released in January by Wildfire. The top metrics used by social media marketers for ROI are increased fans, likes, comments, and interactions (38%), increased revenues (24%), and increased brand awareness (15%).
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