Consumers Heavy Viewers of Online Retail Video Ads

Consumers watched significantly more online video advertising regarding retail products such as clothing and electronics from May to December 2011 than they did for a number of other industry segments, according to [pdf] January 2012 analysis from 33Across. The company examined online content consumption and sharing behavior among consumers using data from the social graphs (“brand graphs”) it builds for its customers, finding that consumers in the retail graphs viewed online video ads 15% more than consumers in other verticals’ graphs. (more…)