The amount of ad spending on digital-out-of-home (DOOH) networks reported in Q3 2011 was 10.6% higher than in Q2, while the estimate of ad spending on DOOH networks over the next 3-6 months is projected to be 9.89% above Q3 levels, according to a January 2012 report from the Platt Retail Institute (PRI) in partnership with the Digital Signage Federation (DSF). The DOOH ad spend index, a composite measure of changes in the reported level of business activity, was 130 in Q3 2011, its highest level since Q4 2010 (137.5).
An index score of over 100 indicates an improving or positive industry outlook.
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