Interactive In-Stream Video Ads Generate Higher Completion Rates

78% of viewers completed 100% of interactive in-stream video ads, compared to 69% who completed 100% in-stream ads without interactive elements, according to results from a PointRoll study that compared campaign results from April to December 2011. By contrast, just 39% of viewers completed 100% of in-banner video ads. Interaction rates, where users specifically took an action within the ad, were also more than 3 times higher for in-stream video ads than for in-banner video ads during the period. (more…)