Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social video campaigns from leading brands in 2011, the study found that 65% of viewers who watched a recommended video enjoyed it, representing a 14% increase from 57% who enjoyed a video found through browsing. Additionally, those who arrived at a video through a recommendation were 41% less likely to say they did not enjoy the video than those who found the video through browsing (7% vs. 12%). (more…)
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Online Viewers Prefer Socially Recommended Videos
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