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Facebook Ad Budget Growth Outpaces Paid Search
Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo...
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Consumers Say Cable TV More Expendable Than Mobiles
2 in 3 consumers say that their basic mobile or cell service is an untouchable item of their budgets, representing a 4.7% increase from 64% who responded that way in 2008, according to a survey...
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Online Viewers Prefer Socially Recommended Videos
Viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing, according to a white paper released in February 2012 by Unruly Media. Examining 4 social...
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1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
22% of mobile owners used their device during the Super Bowl to watch a TV ad again, while 17% searched for more information about a product they saw advertised, according to a February 2012 survey...
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QR Code Scanners Likely Male, Young
Although men and women report equal awareness of QR codes (77%), men who are aware of them are 75% more likely than women to have used one (28% vs. 16%) to access product information, according to...
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TV Broadcast Spot Prices Up Y-O-Y in 2011
Prices for primetime commercials on the Big 4 broadcast networks rose year-over-year during the second, third, and fourth quarters of 2011, according to February 2012 data from TargetCast. Using data...
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SMBs Missing Opportunity to Integrate Email With Social
Although roughly 3 in 4 SMBs use email marketing tactics such as organic list growth and web-based sign-up forms to generate leads, just 41% include a sign-up form on their Facebook fan pages,...
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Cable News Tops as Political Campaign Info Source
Cable news networks rank as the top source of political campaign information among Americans, with 36% saying they regularly get their political campaign news from this source, ahead of local TV news...
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TV and Magazine Ads Get Most Attention
57% of Americans who watch TV say they always notice advertising on the medium, while a further 40% say they sometimes notice ads, according to survey results released in February 2012 by BrandSpark...
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Google+ Making Strides Online
The popularity of Google+ has showed dramatic growth recently, according to February 2012 analysis from Compete, which tracked the the landing page for the main feature of the social network, the +1...
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2011 Retail E-Commerce Spending Sets New Peak
US retail e-commerce spending reached a new peak of $161.5 billion in 2011, representing a 13% increase from $142.5 billion in 2010, according to February 2012 figures from comScore. Online retail...
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iPad Owners Display High Engagement With TV
41% of tablet owners say they use their device to extend their TV experience to various activities such as looking up, posting, and chatting about what they are watching on TV, according to a January...
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Social Traffic Found Driving Higher Order Values
The presence of social media in a purchase path proves to drive higher value orders, in terms of revenue per order, than natural and paid search combined, according to [download page] a study released...
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More CIOs Planning Mobile App Releases This Year
27% of CIOs say their companies already offer a mobile application, while a further 22% plan to offer one this year, according to a survey released in February 2012 by Robert Half Technology, which...
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TV Still Primary Video Medium, but Mobile Exhibits Fastest Growth
The vast majority (96%) of Americans watch TV in their homes, roughly double the number (48%) who now watch video online, according to [download page] a February 2012 report from Nielsen. Yet the...
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