Top 10 at Domestic Film Box Office, Weekend of Feb. 3-5, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Cable TV Engagement, Week of Jan. 23-Jan. 29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement, Week of Jan. 23-29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Mobile Device Users Highly Connected With Entertainment Ads
Two-thirds of smartphone users and 58% of iPad users have interacted with entertainment ads on their mobile devices, according to [pdf] a survey released in February 2012 by Greystripe. Among the types...
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CPG Merchandising Support Slowed in 2011
Merchandising support increased across 47% of CPG categories in 2011, indicating a continued promotional CPG environment, according to [pdf] a study released in February 2012 by SymphonyIRI. Even, so...
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Broadcast TV-Only Broadband Homes Rising Fast
Though constituting just 4.5% of all TV households in the US, the number of US households foregoing cable or satellite TV in favor of a pairing of broadcast TV-only plus broadband internet connection...
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Security Concerns Hindering Social Commerce for Boomers, Women
The majority of consumers (55%) are not comfortable giving their credit card information to a known brand through a secure payment process on a social media site, according to a survey released in...
View ArticleTop 10 Social Networking Websites & Forums – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Customer Engagement Top B2B Content Marketing Objective
The top objectives of content marketing programs for B2B marketers are to engage customers and prospects (82%) and drive sales (55%), according to [download page] a survey released in February 2012 by...
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Top Super Bowl Ads Enjoy Earned Media Boost
Within the first 3 days after the Super Bowl, the top 10 ads created an average of $862,000 in earned video impressions, representing a 12.7% return on the cost of a Super Bowl ad spot, according to...
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Audience Retention 18% Higher for HD than SD TV Spots
TV ads aired in high definition (HD) outperform their standard definition (SD) counterparts in terms of audience retention by 18.4%, according to [pdf] a study released in February 2012 by DG and...
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Social Media Excites Marketers, but Doesn’t Yet Generate Revenue
Social media engagement is the most exciting digital opportunity for global marketers this year, cited by 54% of company respondents to a survey [download page] released in February 2012 by...
View ArticleTop 10 TV Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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