Top 10 Video, Multimedia Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 10-12, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleApple Has Best Corporate Reputation, ABC Top Media Brand
Apple has the best corporate reputation in America among its most visible companies, according to [pdf] the latest Harris Poll Reputation Quotient (RQ) study, released in February 2012. Measuring 6...
View ArticleLarge Brands Invested More in Display Advertising in 2011
Large brand advertisers continued to grow their investment in digital advertising in 2011, with an increasing number delivering at least 1 billion display ads per quarter throughout the year, according...
View ArticleHoliday Smartphone Shoppers Favored Store For Purchases
Smartphone owners who used their device to holiday shop in 2011 were more likely to make a purchase in a store than online, according to a Google survey conducted in January 2012 and released in...
View ArticleOnline Data Seen Key to Optimizing Offline Experience
90% of global company marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years, according to...
View ArticleNon-Desktop Online Video Plays Surge in Q4 2011
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these...
View ArticleOnly 2 in 10 Hold Positive View of Corporate America
Just 22% of Americans have a positive perception of corporate reputation as it stands now, according to [pdf] a survey released in February 2012 by Harris Interactive. Only 7% of respondents rated...
View Article16% of Pay TV Subscribers With Broadband to Cut Back on Cable
16% of paid TV subscribers who have high-speed internet access say they are highly likely to cut back on cable in the next year, and a further 27% are of mixed opinion, according to [download page] a...
View Article1 in 5 Mobile Users Recently Scanned QR Code
18% of mobile users surveyed in Q4 2011 reported having scanned a QR code in the past 90 days, according to [download page] a JiWire report released in February 2012. Among mobile shopping activities,...
View ArticleTop 10 TV Engagement, Week of Jan. 29-Feb. 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 29-Feb. 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Jan. 16, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable Television Programs, Week of January 16, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleVoters Say Political Ads Least Annoying When in Local Newspapers
Political candidate ads appearing in local newspapers are rated as annoying by just 18% of registered voters, while ads appearing on local TV are seen as annoying by 54%, according to results of a...
View Article9 in 10 Americans Concerned About Online Privacy
Consumer concern for online privacy is at a significantly high level, according to the Q1 2012 TRUSTe Privacy Index, which shows that 90% of US adults worry about their privacy online. Although a...
View ArticleDigital Video Ad Views Continue Growth
Digital video ad views grew at a faster pace than video views from Q4 2010 to Q4 2011 (49% vs. 47%), as they did in Q3, although the ratio by which ad views outgrew video views drastically narrowed...
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