18% of mobile users surveyed in Q4 2011 reported having scanned a QR code in the past 90 days, according to [download page] a JiWire report released in February 2012. Among mobile shopping activities, this was on par with the proportion who had redeemed a mobile coupon, though was less than the percentage who had redeemed an online (34%) or newspaper (22%) coupon. The QR code usage rate represented 53% of the mobile users who knew that their mobile device had a QR scanner. (more…)
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1 in 5 Mobile Users Recently Scanned QR Code
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