Digital video ad views grew at a faster pace than video views from Q4 2010 to Q4 2011 (49% vs. 47%), as they did in Q3, although the ratio by which ad views outgrew video views drastically narrowed between Q3 and Q4, according to a February 2012 report [pdf] from FreeWheel. During 2011, video views grew from 10B in Q1 to 12.2B in Q4, while video ad views jumped from 5.5B to 9B in the same timeframe, meaning that by Q4, three-quarters of all video content had a video ad associated with it, up from just over half of content in Q1. (more…)
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Digital Video Ad Views Continue Growth
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