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Mobile-Local Search and Display Ad Clicks Yield Different Responses
52% of mobile-local search ads on the xAd network yielded calls to local businesses following the initial click in Q4 2011, compared to 30% for display ads, according to [download page] a report...
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Consumers Flocked to Travel Sites in January
Travel site categories accounted for 4 of the 10 top-gaining web categories by percentage change in January 2012, including Transactions sites, which grew 28% month-over-month to 3.7 million visitors,...
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List-Rental Prices Drop; B2C Now Lowest-Priced
Prices for marketing list rentals are falling across almost all major categories, with permission-based B2C email taking the lead for the first time as the lowest-priced category, according to the...
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Smartphone Users Say Web Access More Indispendable Than Texting
Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact,...
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Product Availability, Delivery Costs Among Top Showrooming Factors
Although consumers who research and gather information in a retail store and then purchase online cite price (86.8%) as their most common reason for “showrooming”, other factors are also driving this...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 17-19, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Hotel Industry Poised for 2012 Growth
58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results...
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Radio Revenues Inched Up in 2011
Radio revenues edged up in 2011, finishing the year at $17.4 billion, up about 0.6% from $17.3 billion in 2010, according to [pdf] a February 2012 report from the Radio Advertising Bureau (RAB)....
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US Smartphone Ownership Heavily Linked to Income Level and Age
Smartphone penetration is closely linked to income and age levels, according to survey results released in February 2012 by Nielsen. Increased levels of smartphone penetration correlated with higher...
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Online Video Ad Impressions Dropped 22% in January
Americans viewed 5.6 billion video ads in January 2012, down 22% from 7.1 billion in December 2011, according to comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at...
View ArticleTop 10 Brand Movers, January 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Exhibitors Looking More at Marketing Metrics, but Sales Still Tops
Although the number of new, qualified sales leads generated is the most common metric used to evaluate the success of B2B exhibiting, cited by 81% of respondents to a 2011 Center for Exhibition...
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Event Marketers Turn to Social Media
77% of event marketers are using social media to promote and market events, and another 14% are planning to do next year, while roughly three-quarters who use social media believe it to be effective,...
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Walmart Top US Retail Brand, but Amazon Grows Fastest
Walmart remains the most valuable US retail brand in 2012, with a value of $131.2 billion, although it has lost 2% of its value year-over-year, according to a February 2012 ranking from Interbrand. And...
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Video Streaming Held 42% Share of Global Mobile Bandwidth in H2 ’11
Video streaming traffic continues to dominate mobile broadband, holding a 42% share of all global bandwidth in H2 2011, up from 35% in H1, according to [download page] a February 2012 report from Allot...
View ArticleTop 10 TV Engagement, Week of Feb. 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 6-12, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Consumers Won’t Tolerate Poor Peak Hour Retail Site Experiences
22% of consumers responding to a Compuware survey conducted in 2011 said it would only take a single poor experience (slow website response, web error, or inability to complete a transaction) from an...
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Marketing Budgets Rising in the Americas
The Americas remains the sole region driving global marketing expenditure growth, with a Global Marketing Index (GMI) component score of 56.9, where a score above 50 indicates a generally improving...
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Smartphone Share of Device Impressions Up 24% in ’11
Smartphones accounted for 68% of all connected device impressions on the Millennial Media mobile network in 2011, according to [download page] the 2011 Year in Review Millennial Media Mobile Mix. This...
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