Smartphone Share of Device Impressions Up 24% in ’11

Smartphones accounted for 68% of all connected device impressions on the Millennial Media mobile network in 2011, according to [download page] the 2011 Year in Review Millennial Media Mobile Mix. This represents 24% growth from 55% in 2010, and was mainly due to a decline in the share of impressions held by feature phones, from 31% in 2010 to 17% in 2011. Other connected devices represented 15% of the connected device mix, up from 14% a year earlier. (more…)