Gender Differences Emerge in Smartphone Shopping Behavior

Men and women display different patterns of smartphone shopping behavior while in a retail store, with women more likely to engage in a variety of social activities, according to [download page] a February 2012 report from comScore. Looking at the 3-month average ending in December 2011, comScore found that women were 22% more likely than men to take a product picture (24% vs. 19.7%), 38.4% more likely to send those pictures to friends or family (20.2% vs. 16.2%), and 18.6% more likely to text or call family or friends about a specific product (22.3% vs. 18.8%). (more…)