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Gender Differences Emerge in Smartphone Shopping Behavior
Men and women display different patterns of smartphone shopping behavior while in a retail store, with women more likely to engage in a variety of social activities, according to [download page] a...
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Traditional Retailers See Improved Customer Satisfaction, Lag Online
Customer satisfaction with traditional retailers improved in 2011, but still lags online retailers, according to the American Customer Satisfaction Index. The index for traditional retailers in 2011...
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Companies Not Yet Achieving Single View of Customers
Just 17% of companies say they have already achieved a single view of their customers, while a further 1 in 10 do not know the status of their company’s efforts to do so, according to survey results...
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Marketers Shifting Budgets from Traditional to Digital Media
Client marketers are shifting their budgets from traditional to digital media, although it is rarely a 1-to-1 exchange, according to a report released in February 2012 by the Society of Digital...
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Online Consumers Trust Branded Site Ads Most, SMS Ads Least
Online consumers place the most trust in advertising they find on branded websites, according to [download page] a report released in February 2012 by Nielsen and NM Incite. 52% of online consumers...
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Digital Brands Reorganizing to Become More Customer-Centric
70.8% of brand marketers say they have reorganized their marketing/product groups around customer segments, and 45.8% report having created cross-departmental task-forces to bring social learning...
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More Mobile Phone Time Spent on SocNets Than Email/IM
Social networking applications accounted for 5.5% of time spent on mobile phones in October 2011, ahead of time spent on other phone functions such as email and instant messaging (5.3%) and dialer...
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Digital Ad Overload Proves a Major Turn-Off For Consumers
Two-thirds of adults in the US and UK say they receive too many digital marketing promotions and are exposed to too many ads, according to a survey released in February 2012 by Upstream, conducted by...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 24-26, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Kids’ Tablet Usage | Lead Gen | Customer Interaction | Grocery Shopping
70% of tablet-owning parents with children under 12 say their kids use the device, with the most popular activity being to play downloaded games (77%), according to data released in February 2012 by...
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4 in 10 Students Use Social Media for Study Purposes
41.3% of students use social media for research or study purposes, according to a survey released in February 2012 by ebrary. And although most are not yet engaging with social media tools for these...
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OOH Ad Revenue Up 4% in 2011
US out of home (OOH) advertising revenue rose 4% year-over-year in 2011, growing from $6.14 billion to $6.39 billion, according to figures released in February 2012 by the Outdoor Advertising...
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Social Media Impressions Fuel TV Engagement for Some
Social media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012. 71% of respondents said they have seen a social media...
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Inbound Marketers Enjoy Lower Cost Per Lead
Inbound marketing-dominated organizations enjoy a dramatically lower cost per lead than their outbound marketing-dominated counterparts, according to [pdf] a February 2012 e-book from HubSpot. The...
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Internet Ads Prove Key Influence for CE Purchases
26.1% of US electronics consumers say that internet advertising influences their consumer electronics purchases, placing the online medium behind only broadcast TV networks (27.7%) as the leading...
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1 in 5 Smartphone Users Who Search Locally Make Online Purchase
21% of US smartphone internet users who have looked for information about local businesses or services on their device have acted on that information by making a purchase from the business online,...
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B2C Marketers Say Direct Mail Delivers Best ROI
Direct mail is the channel cited by most B2C direct response marketers as delivering the strongest ROI for customer acquisition, according to a Target Marketing survey of a portion of its print...
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2D Code Usage in Print Ads Ballooned in 2011
2D barcode usage in print ads increased drastically in 2011, according to [download page] a February 2012 report from Competitrack. The proportion of print ads featuring a 2D code rose from less than...
View ArticleTop 10 TV Engagement, Week of Feb. 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb. 13-19, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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